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Gabriel Cojocaru – Digital Marketer & IT Guy

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Yes, I Want More Traffic!

Are you stuck and unable to grow your existing business? Do you want to launch a new business, but you just don’t know if you’ll be able to scale it? If you answered “yes” to any of these questions, this article will be an eye-opener for you.

There are only 3 principles that apply to scaling any business. It could be on- or offline. It doesn’t really matter. Follow these rules to a t and you will find success.

Let’s jump straight into it.

  1. Grow the number of leads that come in your business
  2. Increase the average transaction amount
  3. Increase the frequency of transactions

That’s it. Might sound a little abstract at first, but let’s apply it to a virtual online business and see how it works out.

Imagine for a second that you sell a recipe book on your website. You get on average 1,000 leads every single month and out of those, 50 will buy your $40 ebook every single month. You generate on average $2,000 monthly gross revenue. The only problem here is how do you scale it up? How do you double that to $4,000 gross revenue, as fast as possible?

Of course, we’ll start by going through each principle and see how it applies to this particular business.

Principle #1 – Grow the number of leads that come in your business

If you need 1,000 leads on average to generate $2,000 it simply means you need 2,000 leads to generate $4,000.

How do you that?

If content marketing or SEO is your main lead generation technique and it works well for you, try to scale it. These are a few ideas to help you get started: hire people that will create more content, reach out to more influencers, grow your social media presence, optimize your content to get more leads from the existing traffic, create infographics and videos and distribute them, etc.

If you use paid traffic such as Adwords, look into alternative sources of traffic such as Facebook or Bing. Or you could add an affiliate program and get webmasters to send you traffic and leads in exchange for a generous front-end commission.

Out of the 3, applying principle #1 is usually the hardest for most businesses.

Principle #2 – Increase the average transaction amount

In the digital marketing world, this is called “adding an upsell”. Or an OTO (One-Time-Offer).

According to the 80/20 rules of marketing, 20% of customers will purchase a product priced 3 times higher than the initial purchase, as long as the value of the offer is equal or higher to the price you’re charging.

In other words, for our virtual business, if you were to add a different product – let’s assume it would be a series of over-the-shoulder videos where they could watch you cook the same recipes you were showcasing in the ebook – priced at $120, 10 customers should take you up on the offer.

You would add another $1,200 revenue stream into your business as soon as this second product is ready.

And you can go even further. For $500, you would offer 4 coaching sessions over Skype on how to cook like a professional chef. 2 people out of those 10 who purchased the videos will take you up on it on average every single month and you would add another $1,000 gross revenue.

Simple tweaks like that can easily grow your business.

Principle #3 – Increase the frequency of transactions

So far, the virtual business we’ve been talking about depends on getting 50 new buyers every single month. It’s usually a lot easier to continue selling to those 50 buyers who already tried your service than getting another 50 new buyers.

In the online world, increasing the frequency of transactions can be easily done by adding a subscription program.

It’s very simple really. Assume you were to create 5 new recipes for your customers every week. You would charge $20 for this service and you would offer a 30-day free trial, after which they will be automatically rolled into this continuity service unless they would want to cancel it.

If you get only 25 people every month to take you up on it, every month your business will add $500 to its revenue. In just 4 months, you would have doubled your business by doing nothing more than adding a recurring component.

I challenge you to come up with ways to apply this to your existing business. Share it with your friends and see how they are able to scale up their businesses.

Can’t wait to see you succeed with this,

Gabriel Cojocaru



Wouldn’t it be nice if by this time tomorrow your Google Analytics stats will show a significant improvement, literally overnight?

That’s entirely possible and it only takes a few lines of code in the right places to correct this. It shouldn’t take more than 5 minutes to implement and the results will speak for themselves in 24 hours.

Let’s talk first why this small change has such a high impact…

The big flaw in Google Analytics

Google Analytics is flat out wrong when it comes to calculating bounce rate. If you have been relying heavily on this metric to analyze your content marketing performance, Analytics will not give you an accurate impression.

Your real bounce rate is much lower than they would have you believe, in most cases.

It all starts with the way Google calculates the time spent on site for your visitors, which they define as the time difference between the visitor first arriving on your page and the time until he or she bounces to another page on your website or back to the Google (if they came from a search engine query).

Here’s the big problem with that.

Suppose someone lands on your website, reads a long article for 40 minutes but then closes the browser tab or the browser window. You would expect to see in your Analytics that the visitor stayed on your website 40 minutes, don’t you? In this case, Analytics will register it as the visitor stayed 00:00:00 on your site. Basically, they would say he or she bounced immediately after visiting your site.

This is highly inaccurate and it could affect your overall statistics and your strategic decisions based on the performance of your website content.

Here’s my solution

Using Google’s Event Tracking API, you can force Analytics to update every 10 seconds and thus, making sure that the time spent on the site is accurately recorded.

To do this, you’re going to need to insert the small blurb of code below into your website:

<script language=”javascript”>

(function (tos) {

window.setInterval(function () {

tos = (function (t) {

return t[0] == 50 ? (parseInt(t[1]) + 1) + ‘:00’ : (t[1] || ‘0’) + ‘:’ +

(parseInt(t[0]) + 10);


window.pageTracker ? pageTracker._trackEvent(‘Time’, ‘Log’, tos) :

_gaq.push([‘_trackEvent’, ‘Time’, ‘Log’, tos]);

}, 10000);



How can I easily implement this?

If you’re using WordPress, once you’re logged in the WP Dashboard, hover your mouse over Appearance and click on Editor.

Scroll the left panel until you see footer.php and click on it.

Add the code right above the closing </body> tag:

Enter the code before the closing body tag

Should you expect SEO benefits?

Within the SEO community, there are talks of improving your bounce rate to influence your SERPS. Will this small trick improve your visibility in the search engines?

I don’t have enough data to draw a definite conclusion. I would be inclined to say “No, not immediately”, but it could be used to improve your overall content marketing and even search engine results.

Here’s how…

Once you see which content on your website is truly captivating for your visitors, all you have to do is plug in links to this article from your lower performing articles. You would be, in effect, growing the link popularity of these articles, which will help with SEO and you would get people to stick longer on your website by directing people from low performing content to the best performing content.

Makes sense?

Give this a try and let me know in your comments how it worked out for you. And don’t forget to share it with any friends while you’re at it. Isn’t it time that everyone actually saw accurate statistics in their Analytics?

While I wish I came up with this, all credits for this weird trick go to Brian Cray, a kick ass software developer who first discovered the flaw in Analytics back in 2011.

Gabriel Cojocaru